Google paused investment in Allo and now officially announced shutting down Allo.
Google Allo is an instant messaging mobile app by Google for the Android and iOS mobile operating systems, with a web client available on Google Chrome, Mozilla Firefox, and Opera. The app uses phone numbers as identifiers, and allows users to exchange messages, files, voice notes and images.
Google is ending the run of another failed chat app that didn’t meet-up the traction they expected as it’s also a survived experiment. The news isn’t entirely unsurprising because, Google had already paused investment in Allo since April 2018. Back then, the head of communications group at Google, Anil Sabharwal, noted that “[Allo] as a whole has not achieved the level of traction we’d hoped for.”
Allo will “continue to work through March 2019,” Google says, and users will be able to export their conversation history until then.
The timing for Allo’s pending shut down is particularly apt, given that Verizon is set to officially launch RCS Chat on the Pixel 3 and 3 XL on December 6th. Unlike Allo, RCS Chat will be carrier-based in its implementation, and could finally give Google the sort of iMessage where it offers a slick experience with free messages, calling and video between iPhone and iPad users.
Google will keep Duo- which is a video chat service that was launched together with the Allo, while it continue to develop Hangouts into an enterprise service app.
It’s also important to point out that RCS Chat is not the same thing as Google’s Hangouts Chat, the re-branded version of Google Hangouts designed for enterprise users that will eventually replace the classic Hangouts experience with something that looks similar to services like Slack. Google says Hangouts Chat and Meet, the video solution, will both be available to existing users “at some point”.